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Marketing Study Set 3
Quiz 18: Ethics and Socially Responsible Marketing
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Question 21
Multiple Choice
Molloy Inc.has an exclusive internal research department that supports its ethical commitment to offer healthy food products.The company also encourages its employees to donate to various charities.Given this information, which of the following is being best exemplified by Molloy's activities?
Question 22
Multiple Choice
According to the Conference Board of Canada, which of the following is regarded as the business issue of the 21
st
century?
Question 23
Multiple Choice
Corporate social responsibility means firms are committing time and resources to projects in the community that:
Question 24
Multiple Choice
Coinage Inc., an international financial services company, supports many social causes by donating a share of its net profit to the community in which it operates.However, Coinage lacks transparency in many of its transactions and failed to provide fair wages to its employees.Given this information, which of the following best describes the activities of Coinage?
Question 25
Multiple Choice
Kosher Aqua Inc., a manufacturer of bottled water, claims that its bottles are manufactured with 60 percent less plastic content compared to its competitors' bottles.It further advises consumers to crush the bottles and recycle them after use.Given this information, Kosher Aqua is trying to focus consumer attention on:
Question 26
Multiple Choice
Which of the following is addressed by a company that undertakes corporate social responsibility?
Question 27
Multiple Choice
Consumerism is a(n) :
Question 28
Multiple Choice
Which of the following terms best describes the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders?