Question 1

Facebook is primarily a:

Accepted Answer

Facebook is primarily known as a social networking site where users can connect with friends and family, share updates, photos, and videos, join groups and communities, and follow pages of their interest. While it supports video and photo sharing, it is not primarily a video or photo site. It also allows users to post short updates but is not classified as a microblog. While companies can use it for blogging, it is not primarily a corporate blog platform.

Question 2

In the context of the 4E framework of social media, building a positive relationship with customers in the hope of retaining their loyalty is primarily associated with:

Accepted Answer

Engaging the customer is the act of building a positive relationship with customers in the hope of retaining their loyalty. This involves creating a two-way interaction with customers and providing them with personalized experiences to keep them engaged and satisfied. Exciting the customer, educating the customer, experiencing the product or service, and evaluating the customer are also important aspects of the 4E framework, but they are not directly related to building customer loyalty.

Question 3

Which of the following is primarily aimed at helping customers assess and understand a product before buying it?

Accepted Answer

Experiencing a product or service allows customers to assess and understand it before making a purchase decision.

Question 4

Which of the following is NOT true with regard to Facebook?

Accepted Answer

Facebook is not typically seen as a professional networking site like LinkedIn, therefore it is not considered exclusive to professionals and entrepreneurs.

Question 5

All of the following statements are true about engaging customers on social media EXCEPT:

Accepted Answer

The answer of All of the following statements are true...

Question 6

In the context of the 4E framework of social media, letting the customers know about a firm's offering is the objective of:

Accepted Answer

Educating the customer is the objective of letting them know about a firm's offering in the 4E framework of social media. Exciting the customer refers to generating positive emotions and anticipation, experiencing a product refers to allowing the customer to try out or interact with the product, engaging the customer involves encouraging them to interact and participate with the brand, and evaluating a product refers to assessing its quality and value.

Question 7

Which of the following is a primary factor to excite a customer in the context of the 4E framework of social media marketing?

Accepted Answer

According to the 4E framework of social media marketing, relevancy of offers to the targeted segment is a primary factor to excite a customer. The 4E framework includes four primary factors - Engage, Excite, Educate, and Experience - and relevancy falls under the Excite factor. High frequency of engagement through advertisements, detailed technical information, availability of prestige products, and high-budget promotional activities are important but not primary factors for exciting customers in the social media marketing context.

Question 8

Which of the following sites would be least effective in helping customers experience a product?

Accepted Answer

LinkedIn is a professional networking site and is not typically used for product experiences.

Question 9

Which of the following does NOT hold true for social media marketing?

Accepted Answer

Social media marketing actually provides several tools for targeting and segmenting specific audiences such as age, location, interests, and behaviors. Therefore option A, stating that it is difficult to accurately target and segment markets using social networking platforms, is incorrect. The other options are all true for social media marketing.

Question 10

Which of the following sites would be most effective to spread the message when requesting for blood donation in case of an emergency?

Accepted Answer

Facebook has the widest reach amongst social media platforms and is more likely to reach a larger number of people in a short amount of time, making it an effective choice for spreading the message during an emergency situation. Additionally, Facebook also allows for the creation of event pages to coordinate blood donation drives or provide updates on blood donation requests.

Question 11

Which of the following is true of Facebook?

Accepted Answer

Facebook enables individuals and businesses to share updates, news, and opinions, monitor popular news stories, and track growing trends. It is a social networking site, not a corporate blog, gaming platform, or exclusive forum for professionals. While companies can create their pages on Facebook, it is not a site that contains content relevant only to a company's products.

Question 12

Which of the following is true about engaging the customer in the context of the 4E framework of social media marketing?

Accepted Answer

Engaging the customer in the 4E framework involves interaction that can be positive or negative, often facilitated by tools like blogging and microblogging, which allow for two-way communication and feedback.

Question 13

Which of the following is NOT an objective of marketing communications using the 4E framework?

Accepted Answer

Evaluating customers is not an objective of marketing communications using the 4E framework. The 4E framework includes objectives such as exciting customers, educating customers, enabling customers to experience products, and enabling customers to engage with their social network.

Question 14

Which of the following sites would be ideal to share updates, interact with friends, and stay connected with them on a regular basis?

Accepted Answer

Facebook is a social networking site specifically designed for sharing updates, interacting with friends, and staying connected on a regular basis. Flickr, Picasa, Vimeo, and YouTube are all primarily focused on sharing media (photos or videos) rather than social interaction.

Question 15

Which of the following features best makes Facebook an effective forum for individuals as well as companies to promote themselves?

Accepted Answer

The "wall" in a user's page serves as a platform for individuals and companies to share updates, photos, and videos, or participate in discussion boards, making it an effective forum for self-promotion. This feature allows users to engage with their audience and build a following, which can help promote their brand or products. While options A, B, C, and D are useful features, they do not offer the same level of self-promotion opportunities as the "wall" feature.

Question 16

Which of the following is primarily a professional networking site?

Accepted Answer

LinkedIn is primarily a professional networking site, allowing individuals to connect with other professionals in their industry or desired industry, showcase their skills and experiences, and potentially find job opportunities.

Question 17

LinkedIn is an example of a:

Accepted Answer

LinkedIn is a social networking site specifically designed for professionals to connect with potential employers or employees and to showcase their work experience and skills.

Question 18

An event is planned to support a noble cause.The organizers of the event would like to invite volunteers to take part in the event.Which of the following platforms would be ideal to communicate this to a large number of people at short notice?

Accepted Answer

Facebook would be the best choice as it has the largest number of users and allows for easy sharing and promotion of events. It also allows for targeted advertising to reach a specific audience, such as those interested in supporting noble causes. Personal blogs, YouTube, Picasa, and Vimeo are not ideal for reaching a large number of people at short notice, as they require an existing following or subscribers.

Question 19

Which of the following factors is the primary objective of educating the customer in the context of the 4E framework of social media marketing?

Accepted Answer

The primary objective of educating the customer in the context of the 4E framework of social media marketing is to help potential customers understand the value proposition of a product or service. This involves providing information about how the product/service can solve a problem or fulfill a need, and how it differs from other options in the market. Exciting interested customers with personalized offers, enabling customers to experience a product/service, staying connected with existing customers, and assisting customers to evaluate a product/service before making purchase decisions are all important objectives in social media marketing, but they are not the primary objective of educating the customer.

Question 20

In the context of the 4E framework of social media, offering customers interesting deals that would be relevant to them is part of:

Accepted Answer

Exciting the customer involves offering them interesting deals or promotions that are relevant to their interests or needs, aiming to stimulate their interest or excitement about a brand or product.

Quiz 16: Social and Mobile Marketing