In the context of strategic marketing planning process, the evaluation of how each potentially ethical issue raised in the planning process has been addressed by the firm occurs in the phase of:

Question

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The phase of control in the strategic marketing planning process involves monitoring the implementation of the plan and evaluating its effectiveness. In this phase, the firm would evaluate whether ethical issues raised during the planning process were addressed appropriately. The other options (grouping, implementation, design, and initiation) do not specifically involve the evaluation of ethical issues raised during the planning process.

In the Context of Strategic Marketing Planning Process, the Evaluation