The manager of a marketing research firm, which has collected data from consumers, has discovered that the data is being used in a way that might mislead the public.In the context of ethical decision making, the manager is in the stage of:

Question

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The manager is currently identifying the issue, as they have discovered that the data is being used in a potentially misleading way. This is the first step in ethical decision making, as it is necessary to recognize that there is an ethical issue at hand before moving on to gather information, evaluate alternatives, and choose a course of action.

The Manager of a Marketing Research Firm, Which Has Collected