Michael's Pizza, a popular pizza outlet in Europe, is entering the Indian market as part of its globalization program.The firm decides to develop unique Indian flavours to cater to consumers in India.The cultural difference between the two markets is influencing which strategy of the firm?

Question

Quizplus · Accepted Answer

The firm's decision to develop unique Indian flavors indicates that it is focusing on the product strategy to cater to the cultural differences in the Indian market.

Michael's Pizza, a Popular Pizza Outlet in Europe, Is Entering