A financial services firm enters a new market by combining its resources with a local firm in a foreign country.The firm enters into this alliance because the local firm can provide it with a greater understanding of the market.This entry strategy employed by the firm is called:

Question

Quizplus · Accepted Answer

A joint venture involves two or more parties combining resources to achieve a specific goal, often to enter a new market, leveraging local knowledge and expertise.

A Financial Services Firm Enters a New Market by Combining