Consumers who like to make well-informed choices are more likely to trust:
A)display ads on social media.
B)reviews on a professional blog.
C)advertisements on television.
D)descriptions in a firm's corporate website.
E)promotional ads in a social networking site.

Question

Quizplus · Accepted Answer

Consumers trust reviews on professional blogs more than other types of advertising because they perceive such reviews as coming from a neutral, unbiased source. They also believe that bloggers have more expertise and experience than brands or advertisers, thus making their opinions more trustworthy.

Consumers Who Like to Make Well-Informed Choices Are More Likely