Which of the following is true of personal blogs?
A)Marketers have a higher degree of control over the content of personal blogs as compared to professional blogs.
B)Personal blogs are written by people who receive products or remuneration from firms as appreciation for their efforts and reviews.
C)These blogs are used by firms to excite their customers with offers and deals on products and services.
D)Personal blogs are useful for monitoring what is going on in the marketplace and for responding to customer complaints or compliments.
E)These blogs are platforms where experts review products and share their recommendations of a product or service.

Question

Quizplus · Accepted Answer

Personal blogs are useful for monitoring what is going on in the marketplace and for responding to customer complaints or compliments. Personal blogs are typically written by individuals who wish to share their thoughts, experiences, and opinions with their readers, and thus, they tend to be more personal and less focused on marketing messages or promotions. Nonetheless, firms can use personal blogs to monitor what is being said about their products or services, and to engage with their customers by responding to comments and feedback.

Which of the Following Is True of Personal Blogs