Which of the following is a difference between earned media and paid media?

Question

Quizplus · Accepted Answer

Earned media relies on voluntary brand mentions, while paid media involves a direct payment for advertising space. Customers or the public can play a role in both types of media, but in earned media, their role is more significant as they are the ones giving the brand mentions voluntarily. The control enjoyed by a brand in paid media is usually higher than that in earned media, as the brand can dictate the message and the medium of advertising. The cost associated with earned media is usually lower compared to paid media, as it involves more organic and authentic brand mentions from customers or the public. Finally, both earned and paid media can significantly affect brand image or branding depending on how they are used.

Which of the Following Is a Difference Between Earned Media