An analysis of online content to determine favourability or unfavourability is called:

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Sentiment analysis is a technique used to analyze online content to determine whether it is positive, negative, or neutral. This analysis can be used to determine the sentiment or attitude of consumers towards a product, brand, or organization. Influence analysis, social reach, value analysis, and relevancy check are all related concepts but they do not specifically involve analyzing the sentiment of online content.

An Analysis of Online Content to Determine Favourability or Unfavourability