In the context of the 4E framework for social media, educating the customer involves communicating offers and promotions that are relevant to interested, target customers.

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Educating the customer in the 4E framework for social media involves providing valuable information to the customer about the product or service, not just communicating offers and promotions. It's about teaching the customer how the product or service can add value to their lives.

In the Context of the 4E Framework for Social Media