The role of earned media is expand reach and credibility of the brand's message.

Question

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Earned media refers to publicity gained through promotional efforts other than paid advertising. It includes things like word-of-mouth, social media shares, press coverage, and reviews. Because this type of coverage is often seen as more objective and trustworthy than paid advertising, it can help brands expand the reach of their message and enhance their credibility with consumers.

The Role of Earned Media Is Expand Reach and Credibility