Which of the following terms can be best defined as the efforts of two or more firms joining together to reach a specific target market?
A)Product placement
B)Loyalty program
C)Cross-promoting
D)Cross-selling
E)Co-operative advertising

Question

Quizplus · Accepted Answer

Cross-promoting refers to the efforts of two or more firms joining together to reach a specific target market by promoting each other's products or services.

Which of the Following Terms Can Be Best Defined as the Efforts