Which of the following is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision?
A)Co-operative selling
B)Personal selling
C)Trade promotion
D)Mass broadcasting
E)Consumer promotion

Question

Quizplus · Accepted Answer

Personal selling is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision. It involves face-to-face interaction and allows the salesperson to address any questions or concerns the buyer may have, making it a more effective selling technique compared to mass broadcasting or consumer promotion. Cooperative selling refers to the collaboration between manufacturers and retailers, while trade promotion involves offering incentives to retailers to promote a product.

Which of the Following Is the Two-Way Flow of Communication