With a push strategy, a manufacturer focuses its promotional efforts on:
A)channel members to convince them to carry its product.
B)customers to create more demand for specific brands.
C)reducing the number of its intermediaries.
D)creating demand for the company's products as a whole.
E)selling products by using new channels such as the Internet.

Question

Quizplus · Accepted Answer

A push strategy is focused on convincing channel members to carry the manufacturer's product. This is done through various promotional efforts, including advertising and sales promotions, aimed at convincing wholesalers, distributors, and retailers to stock and sell the product to end consumers. The manufacturer may offer special incentives or discounts to these intermediaries to encourage them to carry the product.

With a Push Strategy, a Manufacturer Focuses Its Promotional Efforts