Which of the following actions of a manufacturer is most likely to increase distribution intensity?
A)Storing lesser inventory in warehouses
B)Introducing more products
C)Increasing the number of outlets
D)Introducing a new product line
E)Reducing the number of intermediaries

Question

Quizplus · Accepted Answer

Increasing the number of outlets means increasing the number of intermediaries that carry the manufacturer's products. This will result in higher distribution intensity. Storing lesser inventory in warehouses (A), introducing new products (B), introducing a new product line (D), and reducing the number of intermediaries (E) may not necessarily increase distribution intensity.

Which of the Following Actions of a Manufacturer Is Most