Which of the following distribution strategies grants rights to sell to one or very few retail customers so that no other store can sell a particular brand?
A)Intensive distribution
B)Selective distribution
C)Exclusive distribution
D)Extensive distribution
E)Geographical distribution

Question

Quizplus · Accepted Answer

Exclusive distribution grants rights to sell to one or very few retail customers so that no other store can sell a particular brand. The other options refer to different distribution strategies. Intensive distribution involves making a product available in as many retail outlets as possible, Selective distribution involves limiting the number of retail outlets that can sell a particular brand, Extensive Distribution involves offering products in multiple countries or regions, and Geographical distribution involves dividing a market into geographical areas and selling products only in those areas.

Which of the Following Distribution Strategies Grants Rights to Sell