Mystic Gifts is a manufacturer of gift articles.The company sells its products to businesses and individual consumers.The company sells directly to most of its industrial buyers by using company salespeople and sells to individual consumers through third-party retail outlets.The company also has an Internet shop to sell gifts.What type of distribution strategy has Mystic Gifts adapted?

Question

Quizplus · Accepted Answer

Mystic Gifts has adapted a multichannel distribution strategy by selling its products through its own salespeople, third-party retail outlets, and an internet shop. This allows the company to reach a wider audience and cater to the needs and preferences of different types of customers.

Mystic Gifts Is a Manufacturer of Gift Articles