A supply chain system in which there is no common ownership and no contractual relationships, but the dominant channel member controls the channel relationship is referred to as a(n)_____ vertical marketing system.
A)administered
B)independent
C)franchised
D)corporate
E)contractual

Question

Quizplus · Accepted Answer

An administered vertical marketing system is characterized by a dominant player who controls the channel relationship without any contractual agreements or common ownership. The other channel members may cooperate with the dominant player but are not bound by any formal agreements. This type of system is also known as a power-based or leader-dominated system.

A Supply Chain System in Which There Is No Common