Canmart is the largest retailer in Canada.The firm, because of its large scale of operation, has absolute control over the elements in its supply chain, including distributors and retailers.This is an example of a(n)_____ marketing system.
A)corporate vertical
B)contractual vertical
C)administered vertical
D)contractual parallel
E)administered parallel

Question

Quizplus · Accepted Answer

A corporate vertical marketing system is a type of vertical marketing system where a single firm has complete control over its supply chain. Canmart, being the largest retailer in Canada, has the power to control its distributors and retailers. This indicates the system is corporate vertical marketing.

Canmart Is the Largest Retailer in Canada