Blue Corp., a company that manufactures high quality mobile phones, is set to launch a new series of tablets.In order to reduce competition and increase the demand for the new products, the company launches them at a very low price.Blue's objective is most likely to be:
A)sales orientation.
B)customer orientation.
C)profit orientation.
D)quality orientation.
E)competitor orientation.

Question

Quizplus · Accepted Answer

By launching the new tablets at a very low price, Blue Corp. is demonstrating a focus on sales orientation, which means they are more concerned with short-term revenue generation than creating long-term customer loyalty or maximizing profits.

Blue Corp, a Company That Manufactures High Quality Mobile Phones, Is