A company specializing in bathroom fittings offers state-of-the-art products.The products are highly priced, and the company is aware that sales will be limited.The main objective is to enhance its reputation and image and thereby increase the company's value in the minds of consumers.This is an example of:
A)sales orientation.
B)customer orientation.
C)profit orientation.
D)cost orientation.
E)competitor orientation.

Question

Quizplus · Accepted Answer

The objective of enhancing the company's reputation and image indicates a focus on the needs and desires of the customer, which is the basis of a customer orientation. The company is not primarily concerned with maximizing sales or profit, reducing costs, or outperforming competitors, but instead, it aims to create a strong brand identity and build customer relationships through quality products and services.

A Company Specializing in Bathroom Fittings Offers State-Of-The-Art Products