A department store offers a discount if a shirt is purchased with a pair of trousers.The combined purchase would cost less than it would cost the customer to purchase the two individually.This is an example of:
A)price fixing.
B)price bundling.
C)price discrimination.
D)leader pricing.
E)price lining.

Question

Quizplus · Accepted Answer

Price bundling is when two or more products are offered together at a lower price than if they were purchased separately. This strategy is often used to increase sales and promote complementary products. In this case, the department store is offering a discount if a shirt is purchased with a pair of trousers, making it an example of price bundling.

A Department Store Offers a Discount If a Shirt Is