A newly opened supermarket offers vegetables at reduced prices so as to attract customers.The idea behind lowering the prices is that the customers who visit the supermarket to purchase these vegetables at lower costs are more likely to purchase other items offered in the supermarket.This pricing tactic is an example of:
A)price fixing.
B)price bundling.
C)price lining.
D)leader pricing.
E)listing allowance.

Question

Quizplus · Accepted Answer

The pricing tactic described in the scenario is known as leader pricing. This involves offering a low price on a particular product in order to attract customers and encourage them to purchase other items at regular prices.

A Newly Opened Supermarket Offers Vegetables at Reduced Prices So