Books Inc.is an online seller of books.It ships its books to different parts of the world.When it delivers its shipments, it charges customers based on the zone in which they are located.This is an example of:
A)price bundling.
B)geographic pricing.
C)an allowance.
D)leader pricing.
E)premium pricing.

Question

Quizplus · Accepted Answer

The pricing strategy used by Books Inc. is based on geographic location, as it charges customers based on the zone in which they are located. This type of pricing is known as geographic pricing.

Books IncIs an Online Seller of Books