An important way to control the communication gap for firms is by promising only what they can deliver.

Question

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Promising only what a firm can deliver is crucial for ensuring that the communication gap between the company and its stakeholders is minimized. This helps to build trust, credibility and reputation of the firm. Overpromising and underdelivering not only leads to disappointment and dissatisfaction among stakeholders, but also damages the reputation and long-term prospects of the firm.

An Important Way to Control the Communication Gap for Firms