Service providers should avoid failure as service recovery won't impact customer satisfaction much.

Question

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Service providers should not avoid failure, but rather focus on effective service recovery in order to maintain customer satisfaction. Studies have shown that when service failures occur, the way in which they are resolved can have a significant impact on customer satisfaction and loyalty. Therefore, it is important for service providers to have effective service recovery procedures in place.

Service Providers Should Avoid Failure as Service Recovery Won't Impact