The products or services for which a consumer is not willing to spend any effort to evaluate prior to purchase are called:

Question

Quizplus · Accepted Answer

Convenience products/services are those which consumers purchase frequently, without putting in a lot of effort. These products/services are low-cost, and readily available in most stores. Consumers are not likely to spend time and effort evaluating these products/services, and usually make quick purchasing decisions based on convenience and habit.

The Products or Services for Which a Consumer Is Not