An automobile firm launched a new car into the market, and it was a great success.Customers primarily looking for speed and excitement were the target market.Positioned as a sports car with supercar performance, it shattered the lap times of the fastest cars in the world.In this scenario, speed and excitement constitute the:

Question

Quizplus · Accepted Answer

Speed and excitement are characteristics that align with the core customer value of the target market. The core customer value refers to the fundamental need or want that a product or service satisfies for its customers. In this case, the core customer value is the desire for speed and excitement, which the new car fulfills.

An Automobile Firm Launched a New Car into the Market