The basic problem-solving benefits that consumers are seeking are defined by the:

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Core customer value is the fundamental problem-solving benefit that a product provides to its customers. It is the primary reason why customers purchase a particular product or service. The augmented product refers to the additional features and services that enhance the core product value. The product mix is the assortment of products that a company offers to its customers. Customer lifetime value refers to the total amount of value that a customer brings to a company over the course of their relationship. Brand strategy is the plan and actions taken to create, develop, and maintain a brand's image and reputation.

The Basic Problem-Solving Benefits That Consumers Are Seeking Are Defined