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Clark Inc, a Chain Store, Markets Paper, Food, Household Cleaning Supplies

Question 23

Multiple Choice

Clark Inc., a chain store, markets paper, food, household cleaning supplies, medicine, cosmetics, and oral-care products.Under oral-care products, Clark markets a brand of toothpastes available in three sizes and two formulations (paste and gel) .Out of these, paper, food, household cleaning supplies, medicine, cosmetics, and oral-care products constitute the:


A) product mix breadth.
B) product line depth.
C) product mix spread.
D) product line spread.
E) product line offer.

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