The set of assets and liabilities linked to a brand that add to or subtract from the value provided by a product or service is called:

Question

Quizplus · Accepted Answer

The definition provided is specifically describing brand equity, which refers to the value added to a product or service due to the reputation and recognition of the brand. Cobranding refers to the collaboration of two or more brands on a product or service, brand licensing involves allowing another company to use the brand name or logo, brand extension refers to expanding the brand into new product or service categories, and brand dilution refers to the loss of brand equity due to overuse or misuse of the brand.

The Set of Assets and Liabilities Linked to a Brand