Which of the following holds true for the term "brand loyalty"?
A) It refers to the mental links that consumers make between a brand and its key product attributes.
B) It refers to a set of human characteristics associated with a brand, which has symbolic or self-expressive meanings for consumers.
C) It refers to the relationship between a product or service's benefits and its cost.
D) It refers to a situation that occurs when a consumer buys the same brand's product or service repeatedly over time rather than trying other brands.
E) It refers to the measurement of the number of customers in a market who are familiar with a brand and what it stands for.
Correct Answer:
Verified
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