Benkerano Inc.is a retailer that owns and manages a brand called Saturn's Choice.This brand includes grocery products, financial services, and even cellphone services.Benkerano's Saturn's Choice is an example of a:

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Saturn's Choice is a private-label brand, which means it is created and owned by Benkerano Inc. and not by a manufacturer or third party. Private-label brands are exclusive to the retailer and allow for greater control over the product, pricing, and marketing strategies.