Perfume makers usually use elaborate and expensive advertising campaigns to create strong brand imagery for their perfumes.Though the cost of producing perfumes is relatively low, consumers are ready to pay high prices because they believe that the perfume is worth having.This is an example of:

Question

Quizplus · Accepted Answer

The scenario described involves consumers being willing to pay high prices for perfume because they perceive that it is worth having. This indicates that there is a high perceived value of the product, which is emphasized even more by the elaborate advertising campaigns used to create a strong brand image. Therefore, the correct answer is perceived value. None of the other options fully capture the essence of the scenario described.

Perfume Makers Usually Use Elaborate and Expensive Advertising Campaigns to Create