A set of human characteristics associated with a brand that has symbolic or self-expressive meanings for consumers is known as:

Question

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Brand personality refers to a set of human characteristics that consumers associate with a brand that has symbolic or self-expressive meanings. This helps the consumers to better connect with the brand and form an emotional attachment to it. Brands with a strong and consistent personality are often able to create a loyal customer base.

A Set of Human Characteristics Associated with a Brand That