Austen Corp., a media company, has brands such as Today News, Axiom Music, Vroom automobile magazines, and Business World.Each of the brands has an independent identity and an independent target audience.These are examples of:

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Austen Corp. has individual brands, as each brand has its own independent identity and target audience. Generic brands refer to products that are marketed with the name of the product category, such as "cola" instead of Coca-Cola, and family brands refer to brands that have the same name but different product lines, such as Nestle having brands like KitKat and Nescafe. Home brands are private label brands that are created and sold by a retailer instead of the manufacturer, and public brands refer to brands that are owned and controlled by the government or a non-profit organization.