Which of the following is a contractual arrangement between firms, whereby one firm allows another to use its brand name, logo, symbols, or characters in exchange for a negotiated fee?

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Brand licensing is a contractual arrangement between firms, whereby one firm allows another to use its brand name, logo, symbols, or characters in exchange for a negotiated fee. Brand commitment refers to the level of loyalty and attachment that customers have towards a brand, while brand value refers to the financial worth of a brand. Brand extension is the use of an established brand name for new products or services, and brand dilution refers to the negative impact that brand extension can have on the original brand.

Which of the Following Is a Contractual Arrangement Between Firms