Which of the following brand types allows a company to compete within one category?

Question

Quizplus · Accepted Answer

Individual brands are specific to one product or product line, allowing a company to compete within one category or industry. Generic brands refer to products that do not carry a brand name and are sold under the name of the retailer or distributor. Family brands involve several related product lines under one brand name, while home brands refer to products that are owned and sold exclusively by a retailer. Public brands are brands owned by the government or non-profit organizations.

Which of the Following Brand Types Allows a Company to Compete