Which of the following occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold?

Question

Quizplus · Accepted Answer

This is a case of brand dilution, which occurs when a brand extension negatively impacts the perception of the core brand's attributes. In such situations, consumers may no longer associate the brand with its original qualities and benefits, leading to a weakened brand identity and diminished brand equity.

Which of the Following Occurs When a Brand Extension Adversely