Fiola Inc.is a chain of cosmetic stores.Pariquan Charity Home is a not-for-profit medical service organization.Fiola Inc.markets a product carrying the logo of the Pariquan Charity Home, and a consumer is encouraged to associate the two brands.A portion of the proceeds benefits the charity.This scenario exemplifies:

Question

Quizplus · Accepted Answer

Cobranding involves two or more brands working together in marketing and promoting a product. In this scenario, Fiola Inc. and Pariquan Charity Home are partnering to market a product with both their logos on it, and consumers are encouraged to associate the two brands. The charitable aspect of the partnership also benefits the Pariquan Charity Home.

Fiola IncIs a Chain of Cosmetic Stores