Blanding Corp.is a company that specializes in making sports bikes.It then created its own brand of perfumes.But consumers did not like the perfume and voiced their dissatisfaction about the product.The company's attempt adversely affected consumer perceptions about the company's bikes.Blanding was forced to admit its mistake and had to stop the production of the perfumes.Which of the following has most likely triggered the change in the company's marketing and production strategy?

Question

Quizplus · Accepted Answer

The scenario describes the negative impact of the perfume brand on the perception of the company's core business of sports bikes. This is an example of brand dilution, which occurs when a company extends its brand beyond its core product or service and it negatively affects the perception of the original brand. Therefore, the company's decision to stop the production of perfumes and revise their marketing and production strategies is most likely triggered by the problem of brand dilution. Choices A, B, C, and D do not relate to the specific problem of brand dilution.