A farm markets meat products.It has acquired the right to use the brand name of Piritteo Hotels.This scenario is an example of:

Question

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The scenario provided is an example of brand licensing where one company grants another company the right to use their brand name for a specific product or service. In this case, the farm is using the brand name of Piritteo Hotels to market their meat products. Brand valuation refers to the process of determining the monetary value of a brand. Brand commitment refers to the dedication and loyalty of customers towards a brand. Brand extension involves using an existing brand name for a new product or service category. Brand dilution refers to the weakening of a brand's meaning through overuse or inappropriate use.

A Farm Markets Meat Products