Cobranding occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

Question

Quizplus · Accepted Answer

Cobranding refers to a marketing partnership between two brands where they collaborate on a product or service, leveraging each other's brand equity, not to a situation where a brand extension negatively impacts the core brand's perception.

Cobranding Occurs When a Brand Extension Adversely Affects Consumer Perceptions