Brand licensing is the practice of using the same brand name for new products being introduced to the same or new markets.

Name: Brand licensing is the practice of using the same brand name for new products being introduced to the same or new markets.
Brand: Quizplus
Rating: 4.8 (48 reviews)

Question

Quizplus · Accepted Answer

Brand licensing is the practice where a brand owner licenses its brand to another company to produce and sell goods under the original brand name, not necessarily for introducing new products under the same brand.

Brand Licensing Is the Practice of Using the Same Brand