Assuming that a particular market research study will reduce uncertainty associated with the proposed project, which of the following is the second question that needs to be addressed before starting the study?

Question

Quizplus · Accepted Answer

Before starting the market research study, it is important to ensure that top management is committed to it. This can affect the resources allocated for the study and the level of support provided. Once this is addressed, then the next step would be to define the research questions, then determine who will manage the study and if observation research may be necessary. Finally, the presentation of results can be addressed.

Assuming That a Particular Market Research Study Will Reduce Uncertainty