APR Consulting is an integrated marketing solutions company.When approached by clients who want to market a new product, APR Consulting will ideally start the market research process by:

Question

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APR Consulting should first define the research problem and objectives in order to gain a clear understanding of what information they need to gather through market research. Without a clear objective, the market research process may not yield useful information. Once the research problem and objectives are defined, APR Consulting can then move on to identifying the target market and customer needs, defining alternatives and uncertainties, and developing and implementing the research plan. However, it is important to have the research problem and objectives established first in order to guide the rest of the market research process.

APR Consulting Is an Integrated Marketing Solutions Company