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The Field of Marketing Research Has Seen Enormous Changes in the Last

Question 37

Multiple Choice

The field of marketing research has seen enormous changes in the last few years because of all the following EXCEPT:


A) Computing ability readily available to manipulate data in real time
B) Access to in-house or available software to convert the data into valuable decision-making insight
C) The increase in the amounts of data to which retailers, service providers, and manufacturers have access.
D) The ease of collecting and storing data
E) Customers' willingness to participate in companies' surveys.

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