Which of the following data collection methods helps firms to gather the most up-to-date news about itself, its products and services, and its competitors?

Question

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Social media allows firms to gather real-time data about their own brand, products and services, as well as keep track of their competitors' activities and developments. Social media platforms also provide insights into customer opinions and preferences, which can help firms make informed business decisions.

Which of the Following Data Collection Methods Helps Firms to Gather