A type of qualitative research method that entails examining purchase and consumption behaviours through personal or video camera scrutiny is:

Question

Quizplus · Accepted Answer

The method described in the question is observation, which involves observing and recording behavior without direct involvement or intervention by the researcher. The use of personal or video cameras allows for a detailed examination of purchase and consumption behaviors in a natural setting. Projective techniques, social media, in-depth interviews, and participative analysis all involve more direct interaction with participants and do not necessarily involve direct observation of behavior.

A Type of Qualitative Research Method That Entails Examining Purchase